answer engine optimization

Answer Engine Optimization (AEO) is the process of making your website content easy for search engines and AI tools to understand and reference when they answer a question directly.

A prospective patient might ask, “How long does a facelift recovery take?” or “What’s the difference between veneers and bonding?” Clear, clinician-reviewed procedure pages and FAQs can make your practice’s expertise easier for tools like ChatGPT and Google’s AI Overviews to surface in their answers.

At De Fede Media, we build AEO into your website by answering the questions patients ask before they book, from what to expect during a procedure to what recovery looks like. The goal is to put your expertise in front of patients while they’re weighing their options and give them a clear path to schedule a consultation.